WhatsApp Business VS WhatsApp: What are the differences?

Since the release of WhatsApp Business, some small business owners and entrepreneurs have been confused about it. To help you see it more clearly, we’ve written this detailed article about WhatsApp vs. WhatsApp Business. Keep reading to discover which version of 
WhatsApp is right for you and  the difference between regular WhatsApp and WhatsApp Business !

Part 1: WhatsApp vs. WhatsApp Business: What you need to know

The table above provides a brief overview of the differences between WhatsApp and WhatsApp Business. However, these two applications also share many similarities and differences. Let’s quickly compare these settings to continue our WhatsApp vs. WhatsApp Business guide.

Similarities between WhatsApp and WhatsApp Business

Ideally, WhatsApp and WhatsApp Business are owned by the same company and look very similar at first glance.

• You can use it to chat with your contacts, exchange media files, embed stickers, share documents, and more.
• Apart from that, both applications can be linked to WhatsApp Web so that you can access them on your computer.
• Since the user interface of WhatsApp and WhatsApp Business is very similar, you will have no problem accessing their features.
• It can be linked to an iCloud or Google Drive account to back up and restore your data as well.

Differences between WhatsApp and WhatsApp Business

After using WhatsApp Business, you will find in the app some of these exclusive features that are not currently available in WhatsApp.

• Create a company profile

One of the key features that distinguishes WhatsApp Business is the creation of a business profile. Unlike a standard profile, it will include your business details and contact information, and you can even have a catalog of your products/services there.

• Automatic welcome message

You can go to your WhatsApp Business app settings to set up automatic greetings. When someone sends you a text message on your WhatsApp Business account, they will receive a greeting text that you can customize.

• Unavailable message

If you’re going on a trip and can’t contact your clients, you can also set up messages for them. All you need to do is access the “Out of Office” feature in WhatsApp Business, activate it, and set up the automatic messages your clients will receive when you’re away from work.

• Advanced search filters

This is another feature that makes WhatsApp Business completely different from WhatsApp Business. There are several advanced search filters in the Business app that you can’t find in the standard app. These allow you to search for group texts, unread messages, broadcast messages, or conversations under a specific tag.

• Share short links

On WhatsApp, you first need to save a number to your contacts to chat with a user. To avoid this, WhatsApp Business introduced a short link feature. You can use this feature to create a short link to your business account and share it with someone. The other user can simply click the link and start chatting with you without saving your number.

• Quick replies

Sometimes users have to rewrite the same messages for different customers. To save time, WhatsApp Business created the Quick Reply feature. You can go to its settings to set up quick answers to many frequently asked questions. During a chat, all you have to do is enter “/” (a forward slash) and select the saved quick replies to choose from.

• Chat labels

The final major difference between WhatsApp Business and WhatsApp is the chat functionality. You can assign different tags to each chat and even customize them with different colors. This will help you track your orders, generate leads, and keep your WhatsApp Business account organized.